iTR: World’s Leading Vacuum Robots

iTR Vacuum Robots is poised to strategically compete with the industry’s US, S Korean, and Chinese robot manufacturers while establishing the needed branding and earned media reach to safeguard market growth and sustainability.

The US continues to struggle with hyper-scalability due to cultural and socio-organizational barriers.

The 2023-24 CO-OP MARKETING & BRANDED ACTIVATION campaign will effectively address these issues by leveraging 3 key channels:
(1) Stadiums & Arenas — With our strategic partnerships, iTR is able to utilize in-roads into marketing, promotions, and programming events.
(2) Airports & Transportation Centers — Asite’s expansive portfolio that includes LHR, DBX, HKG MTR, NYC MTA are mirror-markets for the Digital Twin initiative.
(3) Casinos, Resorts, and Hotels — With WCH’s property roster alongside our deep roster of GMs and hospitality executives, iTR can roll-out RaaS (Robotics-as-a-Solution) support for these onsite campaigns.

The S&E, Transportation, and Hospitality channel sales initiatives will deliver:

• Important Strategic Partnerships;
• Scalable Business Development for the Americas; and
• Tremendous Earned Media Value for iTR’s global branding.

Jalen Green + Jordan Clarkson

Sports & Entertainment: Jalen Green, Jordan Clarkson, Trae Young (Adidas)

Philips Lifestyle, Asia Pacific activations

London and New York-based TNM Popup Digital Channels + our Popup Branded Activations

HKG Airport + MTA (Asite)

Airport and Major Transport Hubs (Asite) alongside WCH and Property Mgmt firms

#BuildEarthLive and Asite

London and Houston-based ASITE produces #BuildEarthLive | Digital Twins + Robotics

Howard Hughes (WCH)

Global hotel brands and restaurant chains | Howard Hughes @ Houston

Seaport NYC (WCH)

New York and Houston-based WCH | Howard Hughes @ Seaport NYC

Service Robotics is best introduced with PropTech and eBIM-driven initiatives to safeguard sustainability and scale.

Kyle Virina on addressing challenges of service robot adoptees (malls, restaurants, etc.) that prevents accelerated growth of customer success and robot onboarding.
Co-op Marketing + Business Development

ASITE | Nathan Doughty, CEO

WCH | David Cooperberg, CEO

Hyatt House & Jimmy Buffett

Hotel and Resort Partners alongside viable brand sponsors | Hyatt Place, Jimmy Buffett

Howard Hughes and Gen Z + Millenials

Select market-based pilots with existing portfolio | Howard Hughes Hospitality + Millennials

Asite: HK, SG, and PH

Transportation Centers channel focus upselling current technology suite | Asite: HK, SG + Asia

Cancun Intl + IAH Corridor
Maya Train + IAH

Property partnerships with Melia Hotel, Marriott, etc. for Augmented Hospitality | CUN-IAH Travel #1

SM Supermalls, Robotics

Stadiums and Arenas for Basketball, Soccer, IoC | SM Supermalls + WCH Property Mgmt

PHL OnDemandStaffing, Fertitta

OnDemand Staffing portfolio for Onsite events | Top Basketball Market, Staffing Portfolio

Digital Twins with an RPA and Data Monetization foundation enables programmatic content and media activations. This allows for secure, quantifiable growth.

Kyle Virina on why service robotics benefit from inclusion on media-driven campaigns vs. staggered, unpredictable revenue cycle management with sales-based only market rollouts.

Rose and Kyle Virina cofounded HSKP360 to provide staffing and ondemand sourcing for hotels, integrated resorts and casinos, and restaurants in 2017. Since then, HSKP360 has enabled clients with housekeeping, engineering, and guest service personnel and materials from Macau to Manhattan in partnership with the world’s leading property management, technology, and recruitment organizations on both sides of the Pacific.
Prior to HSKP360, Kyle is a seasoned media-technology executive whose company FTV provided ad agencies and clients Philips Lifestyle brands, Sharp USA, Sharp Global, Toshiba, and LG with branded activations and business development campaigns. He has also worked for the world’s top agencies Publicis, IPG, and FCB out of Madison Avenue specializing in product launches for Chase Bank, Burger King, and P&G.